Content Creation

Introducing Content Creation Mastery FastTrack – your ultimate 1-month crash course to becoming a Certified Content Creator! This intensive program is designed for students, entrepreneurs, and professionals eager to master the art of content creation for digital platforms. In just 30 days, you'll gain essential skills in creating compelling written, visual, and video content, mastering storytelling, and optimizing content for engagement across social media, websites, and blogs.

Real-Time Experts as Trainers
LIVE Project
Certification

Affordable Fee courses
Flexibility
Placement Support

The course provides hands-on learning, real-world projects, and expert insights, allowing you to apply content creation strategies to actual campaigns. With a globally recognized certification, you'll be well-equipped to launch your career as a content creator or elevate your existing digital marketing skills. Plus, with 100% placement assistance, you'll have access to numerous job opportunities to advance your career in the ever-growing field of content creation.

Syllabus

Introduction to Content Creation

What is content creation and its role in digital marketing.
Overview of different types of content: written, visual, audio, and video.
Understanding the importance of storytelling in content.
The role of content in audience engagement and brand building.
Choosing the right platform for your content (blogs, social media, websites, etc.).

Content Writing Basics

Fundamentals of effective writing.
Writing for the web: Headlines, introductions, and SEO optimization.
Structuring blog posts, articles, and landing pages.
Tips for clear, concise, and engaging copy.
Crafting persuasive calls to action (CTAs).

Tools

Google Docs / Microsoft Word (for writing and drafting).
Hemingway App (for readability).
Grammarly (for grammar and spelling checks).

Visual Content Creation

Introduction to visual content: Graphics, infographics, and illustrations.
Principles of design: Color, typography, layout.
Designing visual content for social media, websites, and blogs.
Creating and optimizing images for digital platforms.
Using templates and visual assets to enhance content.

Tools

iMovie / Adobe Premiere Pro / Final Cut Pro (for video editing).
Canva (for designing social media posts, banners, and infographics).
Adobe Spark (for quick graphic and video design).
Piktochart (for infographics creation).

Social Media Content

Developing a content strategy for social media.
Crafting posts for different platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
The power of visuals and short-form videos on social media.
Using hashtags, captions, and trends to maximize engagement.
Scheduling posts and using social media management tools.

Tools

Buffer / Hootsuite (for social media scheduling and management).
Later (for Instagram post scheduling).
Sprout Social (for analytics and engagement).

Content Marketing Strategy

The role of content in the overall marketing strategy.
Building a content calendar: Planning and consistency.
Understanding your target audience and their content preferences.
Creating evergreen vs. trending content.
Repurposing content across multiple platforms for maximum impact.

Tools

Google Calendar (for content calendar creation).
Trello / Asana (for task management and project planning).
CoSchedule (for content calendar and scheduling).

Content Optimization and SEO

Basic SEO principles for content creation.
Writing content that ranks: Keyword research and integration.
Optimizing videos and images for search engines.
On-page SEO techniques for blogs and articles.
Content optimization for user experience and engagement.

Tools

Google Keyword Planner (for keyword research).
Yoast SEO / RankMath (for optimizing content for SEO).
Google Search Console (for SEO tracking).
SEMrush / Ahrefs (for SEO analytics and competitor research).

Advanced Content Creation Techniques

storytelling in content: Crafting narratives that connect.
Advanced video editing and production techniques.
Using interactive content to engage your audience (quizzes, polls, surveys).
Collaborating with influencers and guest creators for content.
Creating podcasts and audio content for wider reach.

Tools

Adobe Audition / Audacity (for podcast editing).
Typeform (for creating interactive quizzes and surveys).
Buzzsprout (for hosting and publishing podcasts).

Content Analytics and Performance Tracking

Key metrics to track for content performance.
Using analytics tools to measure engagement and success.
Evaluating content success: Engagement, reach, and conversions.
A/B testing for content optimization.
Adjusting strategies based on performance data.

Tools

Google Analytics (for tracking website and blog performance).
Facebook Insights / Instagram Insights (for social media analytics).
Hotjar (for tracking user behavior on websites).
Optimizely (for A/B testing and optimization).

Content Creation for Business Growth

Building a content strategy for business brands.
Driving traffic and conversions through compelling content.
Using content to build an online community and increase brand loyalty.
Content-driven lead generation strategies.
Using email marketing to distribute content and engage with audiences.

Tools

Mailchimp (for email marketing and content distribution).
HubSpot (for lead generation and CRM).
Google Ads (for paid content promotion).

Legal Considerations in Content Creation

Copyright laws and ethical content creation.
Fair use, plagiarism, and content attribution.
Best practices for citing sources and using third-party content.
Privacy and security considerations for content creators.
Creating content that complies with platform guidelines.

Tools

Copyscape (for checking plagiarism).
Unsplash / Pexels (for royalty-free images).
Creative Commons Search (for finding and using licensed content).

Portfolio Development and Personal Branding

Building your content creator portfolio (blogs, videos, social media).
Personal branding tips for content creators.
Growing your personal brand and audience.
Networking for content creators: Collaborations, guest posts, and partnerships.
Developing a long-term content creation career.

Tools

Wix / WordPress (for building a content creator website/portfolio).
LinkedIn (for professional branding and networking).
Medium (for publishing and gaining visibility).

Real-World Content Creation Projects

Hands-on content creation exercises: Blogs, videos, and social media posts.
Group projects to apply learned skills in real-world scenarios.
Creating and presenting a full content campaign for a brand.
Peer reviews and feedback on projects.
Preparing a portfolio to showcase your work.

Certification Exam and Final Assessment

Review of key concepts and techniques covered during the course.
Practice assessments to prepare for the final exam.
Final exam to test your knowledge and skills in content creation.
Awarding the certification upon successful completion of the course..

Student Success Story of Digital Marketing Course in Kochi

How I Found Myself Again" – Avani’s Story

There was a time I thought my life was over—not in a dramatic way, but in a quiet, suffocating sense. I was once a college student, full of dreams, until life happened.

Marriage came early, followed by pregnancy. My priorities shifted overnight. I dropped out of college, telling myself, "I’ll go back someday." But as the years passed, that someday faded into the background. Family responsibilities took over, and somewhere along the way, I forgot what it felt like to dream for myself.

Then came the accident. A freak incident left me bedridden for weeks. I had too much time to think—too much time to realize I was stuck. I no longer knew who I was or what I wanted.

One day, during a casual conversation, my cousin mentioned something called DG8LY and SEO. I laughed it off. "I don’t even have a degree. How could I learn something so technical?" But that night, as I lay awake, a small voice in my head whispered: What if?

Taking that first step was terrifying. I walked into the DG8LY classroom, feeling completely out of place. I didn’t even know what SEO stood for! But my trainers were patient. They broke everything down, encouraged me at every step, and believed in me—long before I started believing in myself.

Slowly, I started seeing progress. The tools I once feared became my best friends. The confidence I thought I’d lost forever started coming back. And little by little, I began to feel like myself again.

Today, I’m proud to say that I work at a reputed SEO agency in Pathanamthitta. No degree. No prior experience. Just the knowledge, skills, and confidence I gained at DG8LY.

Looking back, I realize that a single decision—to take a chance on myself—changed my life.

AVANI

SEO STUDENT

I Am Nandan: From Mechanical Engineering to Digital Marketing

Hi, I’m Nandan, a mechanical engineering graduate. If you had told me a year ago that I’d be deeply involved in digital marketing, I wouldn’t have believed you. But life has a way of surprising us.

It all started when my plans to study abroad got delayed. I suddenly found myself with extra time and no clear direction. I was eager to make the most of this unexpected break but had no idea where to start. That’s when I started hearing about digital marketing—how people were building successful careers, launching businesses, and even working remotely with just a laptop and internet connection. At first, I was skeptical. Coming from an engineering background, the idea of stepping into marketing felt completely foreign.

But curiosity got the better of me, and I decided to explore it further. That’s when I found DG8LY. Something about their approach felt different—practical, hands-on, and focused on real-world skills. So, I took the leap and enrolled in their course. Looking back, I can confidently say that it was one of the best decisions I’ve ever made.

The experience was nothing short of transformative. I didn’t just learn digital marketing; I discovered a whole new passion. From understanding SEO to running ad campaigns, every lesson felt like unlocking a new world of possibilities. The best part? The learning wasn’t just theoretical—it was practical, engaging, and tailored to prepare us for real challenges.

As I now revisit my plans to study abroad, I no longer feel uncertain about my career path. I know that digital marketing isn’t just a temporary skill for me—it’s my future. Whether I work for a top company or build something of my own, I’m confident that this knowledge will always be an asset.

Sometimes, the best decisions are the ones you never see coming. What started as an unexpected detour has turned into a journey I’m truly excited about. Thank you, DG8LY, for not just teaching me a skill but helping me find a new direction in life.

Nandan

3 month Digital Marketing Student

Features of Digital Marketing Course in Kochi at DG8LY