Certified SMO Expert Program

Introducing SMO Mastery FastTrack– your ultimate 1-month crash course to becoming a Certified SMO Expert! This intensive program is designed for students, entrepreneurs, and professionals eager to unlock the power of social media marketing. In just 30 days, you'll master essential SMO skills, including creating engaging content, optimizing social media profiles, running targeted campaigns, audience analysis, and performance tracking. Through hands-on learning, you'll gain the practical experience needed to boost brand visibility, drive engagement, and leverage social platforms effectively.

Real-Time Experts as Trainers
LIVE Project
Certification

Affordable Fee courses
Flexibility
Placement Support

The course provides real-world projects, expert insights, and the opportunity to implement SMO strategies for real campaigns. With a globally recognized certification, you’ll be well-equipped to kickstart your career as an SMO professional or enhance your existing digital marketing skills. Plus, with 100% placement assistance, you’ll have access to numerous job opportunities to advance your career in the ever-growing field of social media marketing.

Syllabus

Introduction to SMO

What is SMO and its role in digital marketing?
Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest).
Difference between SMO and Social Media Marketing (SMM).
Understanding social media algorithms and trends.
Setting goals and objectives for social media campaigns.

Creating a Social Media Strategy

Developing a strong social media strategy.
Identifying your target audience and segmenting.
Crafting a compelling brand message for different platforms.
Building a content calendar for effective social media management.
- Setting SMART goals for social media campaigns.

Social Media Profile Optimization

Optimizing social media profiles for better visibility.
Crafting compelling bio and call-to-action (CTA) statements.
Content Strategy
SEO for social media profiles (on-page optimization).
Creating effective social media banners and visuals.

Content Creation and Marketing

Types of content for social media: Text, images, videos, and infographics.
Best practices for creating engaging content.
Creating shareable content that drives engagement.
Content curation and scheduling tools.
Using hashtags strategically to increase reach.
Content writing for social media: Headlines, captions, and descriptions..

Audience Targeting and Engagement

Understanding social media audience behavior and insights.
Tools for audience targeting: Facebook Insights, Instagram Analytics, LinkedIn Analytics.
Creating audience personas for targeted campaigns.
Techniques to grow your followers and increase engagement.
Handling social media interactions and responding to customers.

Running SMO Campaigns

Setting up paid and organic campaigns on social media platforms.
Facebook Ads Manager: Creating and managing campaigns.
Instagram Ads and LinkedIn Campaigns.
Using video marketing and live streaming for audience engagement.
Monitoring, optimizing, and analyzing campaign performance.

Social Media Analytics and Reporting

Key metrics to track on social media platforms.
Using social media analytics tools: Facebook Insights, Twitter Analytics, Google Analytics.
Creating performance reports and understanding key KPIs (Key Performance Indicators).
Analyzing audience demographics, engagement, and reach.
Adjusting strategies based on performance data and insights.

Influencer Marketing

Understanding the role of influencers in social media marketing.
Identifying the right influencers for your brand.
Building successful influencer partnerships.
Measuring ROI of influencer campaigns.
Legal considerations and ethical practices in influencer marketing.

Social Media Advertising

Introduction to social media ads (Facebook, Instagram, LinkedIn, Twitter, Pinterest).
Setting up targeted ad campaigns on different platforms.
A/B testing for social media ads.
Retargeting strategies using social media ads.
Budgeting and maximizing ROI from paid campaigns.

Social Media Crisis Management

Introduction to social media automation tools (Hootsuite, Buffer, Sprout Social).
Scheduling posts and content in advance.
Social media listening tools for brand monitoring.
Automating reports and insights.
Tools for community management and engagement.

Advanced SMO Techniques

Using advanced SMO strategies to increase organic reach.
Geo-targeting and location-based marketing.
Running contests, giveaways, and interactive campaigns.
Creating viral content: Memes, challenges, and trends.
Leveraging video marketing and live streams for greater engagement.

Social Media for Business Growth

Using SMO to grow a business brand.
Social media for customer acquisition and retention.
Platform-Specific Video Strategy
Social selling: Turning followers into customers.
Generating leads and driving traffic through social media.

Social Media Automation Tools

Introduction to social media automation tools (Hootsuite, Buffer, Sprout Social).
Scheduling posts and content in advance.
Social media listening tools for brand monitoring.
Automating reports and insights.
Tools for community management and engagement.

Ethical Practices in SMO

Understanding the ethical standards of social media marketing.
Managing privacy, data protection, and security in SMO.
Avoiding spammy practices and staying within platform guidelines.
Promoting transparency and trust with your audience.

SMO Case Studies and Real-World Application

Analyzing successful SMO campaigns from various brands.
Real-world SMO case studies and their outcomes.
Identifying common SMO mistakes and how to avoid them.
Group projects to apply SMO concepts in a practical setting.

SMO Certification Exam and Final Assessment

Review of all the key topics covered during the course.
Practice tests and mock assessments to prepare for the exam.
Final exam to assess your SMO knowledge.
Awarding the certification upon successful completion of the course.

Student Success Story of Digital Marketing Course in Kochi

How I Found Myself Again" – Avani’s Story

There was a time I thought my life was over—not in a dramatic way, but in a quiet, suffocating sense. I was once a college student, full of dreams, until life happened.

Marriage came early, followed by pregnancy. My priorities shifted overnight. I dropped out of college, telling myself, "I’ll go back someday." But as the years passed, that someday faded into the background. Family responsibilities took over, and somewhere along the way, I forgot what it felt like to dream for myself.

Then came the accident. A freak incident left me bedridden for weeks. I had too much time to think—too much time to realize I was stuck. I no longer knew who I was or what I wanted.

One day, during a casual conversation, my cousin mentioned something called DG8LY and SEO. I laughed it off. "I don’t even have a degree. How could I learn something so technical?" But that night, as I lay awake, a small voice in my head whispered: What if?

Taking that first step was terrifying. I walked into the DG8LY classroom, feeling completely out of place. I didn’t even know what SEO stood for! But my trainers were patient. They broke everything down, encouraged me at every step, and believed in me—long before I started believing in myself.

Slowly, I started seeing progress. The tools I once feared became my best friends. The confidence I thought I’d lost forever started coming back. And little by little, I began to feel like myself again.

Today, I’m proud to say that I work at a reputed SEO agency in Pathanamthitta. No degree. No prior experience. Just the knowledge, skills, and confidence I gained at DG8LY.

Looking back, I realize that a single decision—to take a chance on myself—changed my life.

AVANI

SEO STUDENT

I Am Nandan: From Mechanical Engineering to Digital Marketing

Hi, I’m Nandan, a mechanical engineering graduate. If you had told me a year ago that I’d be deeply involved in digital marketing, I wouldn’t have believed you. But life has a way of surprising us.

It all started when my plans to study abroad got delayed. I suddenly found myself with extra time and no clear direction. I was eager to make the most of this unexpected break but had no idea where to start. That’s when I started hearing about digital marketing—how people were building successful careers, launching businesses, and even working remotely with just a laptop and internet connection. At first, I was skeptical. Coming from an engineering background, the idea of stepping into marketing felt completely foreign.

But curiosity got the better of me, and I decided to explore it further. That’s when I found DG8LY. Something about their approach felt different—practical, hands-on, and focused on real-world skills. So, I took the leap and enrolled in their course. Looking back, I can confidently say that it was one of the best decisions I’ve ever made.

The experience was nothing short of transformative. I didn’t just learn digital marketing; I discovered a whole new passion. From understanding SEO to running ad campaigns, every lesson felt like unlocking a new world of possibilities. The best part? The learning wasn’t just theoretical—it was practical, engaging, and tailored to prepare us for real challenges.

As I now revisit my plans to study abroad, I no longer feel uncertain about my career path. I know that digital marketing isn’t just a temporary skill for me—it’s my future. Whether I work for a top company or build something of my own, I’m confident that this knowledge will always be an asset.

Sometimes, the best decisions are the ones you never see coming. What started as an unexpected detour has turned into a journey I’m truly excited about. Thank you, DG8LY, for not just teaching me a skill but helping me find a new direction in life.

Nandan

3 month Digital Marketing Student

Features of Digital Marketing Course in Kochi at DG8LY